Privacy Policy

Global Finishing Solutions, LLC
Privacy Policy

Effective Date and Last Updated: September 1, 2023

  1. Introduction
  2. Definition of Personal Information
  3. What Information We Collect and How We Use It
  4. Tracking Data and Cookies
  5. Your Personal Information
  6. Privacy of Children
  7. Security
  8. How Long We Store Information
  9. Your Rights

      9.1. Residents of California

      9.2. Residents of Nevada

      9.3. Residents of Canada

      9.4. Residents of the European Union

      9.5. Residents of Brazil

      9.6. Residents of Mexico

  1. Legal Basis for Processing Personal Information (EU and Brazil Only)
  2. Changes to this Policy
  3. How to Contact Us

1. Introduction

Global Finishing Solutions, LLC (“GFS”, “we”, “us”, “our”) respects the privacy of its customers, business partners, and online visitors, and is committed to protecting your privacy and using the information you share with us responsibly.

This Privacy Policy (“Policy”) covers both our online and offline data collection activities and describes our collection, use, and disclosure of your information. Where applicable, this Policy also describes your choices and rights regarding the use, access, and correction or deletion of your personal information. Please note that this Policy does not apply to GFS employees or applicants for employment.


All websites owned and operated by GFS are subject to this Policy, including:;;; and (collectively, the “Websites”).

Please note: This Policy does not apply to, and GFS is not responsible for, any third-party websites which may be accessible through links from our Websites. If you follow a link to any of these third-party websites, you should review the website’s privacy policy before submitting any personal information through such website.

2. Definition of Personal Information

Personal information is information that can be used to identify you, directly or indirectly, alone or together with other information. This includes, but is not limited to, information such as your name, address, phone number, email address, country of residence, and IP address.

3. What Information We Collect AND How We Use It

3.1 Information We Collect Directly From You

We will collect and use personal information whenever you explicitly provide it to us. This includes:

  • Information you provide through our Websites, such as when you purchase a product or select any of the following options: “Newsletter Sign Up,” “Request a Quote,” “Request Info,” or “Contact Us.” The information you provide may be collected on forms hosted by JotForm Inc. In such instances, although your responses are owned and managed by GFS, JotForm collects and stores the data that you submit. For further details, please click here to see JotForm’s Privacy Notice.
  • Information you provide (online or offline) when you contact our Customer Service Technicians.
  • Information you provide (online or offline) when you request information or place an order for GFS products, either directly or through a GFS distributor.
  • Information you provide when you visit any of our facilities.
  • Information you provide when we visit your facility to provide services requested by you or others, or otherwise at your invitation.
  • Information you provide directly to GFS at a tradeshow, conference, or event.

3.2 Information We Collect About You Indirectly or Through a Third-Party

We also collect and use personal information from third party sources. This includes:

  • Information you provide indirectly to GFS at tradeshows through badge scans and/or by submitting information through the show’s mobile application or website.
  • Content you post or submit to us (such as messages, comments, and “likes”) in connection with GFS and/or REVO Curing social media sites on LinkedIn, Facebook, Twitter, YouTube, and/or Instagram.
  • Information provided to any of GFS’s National Account Programs and/or paint suppliers in connection with purchasing GFS products or services.
  • Information submitted through third-party digital publications and/or online directories in which GFS participates, provided that, where necessary, you have given permission to those third parties to share your information.
  • Information from publicly available sources.

The information collected in connection with any of the above (3.1 and 3.2) may include your name, phone number, email address, street address, credit card details, details about your request and/or your order, as well as any other information necessary to (i) fulfill your request, (ii) provide you with the requested product, service, or support, (iii) invoice and collect payment for the requested products and services, and (iv) contact you.

When you place an order through our online store, you will be given the option to create an account at checkout or checkout as a guest. If you create an account, you will also be given the option to save your credit card to your account. In the event you save your credit card to your account, GFS will retain only the last four (4) digits of your credit card number on its servers and GFS’s third-party payment processor will retain your full credit card details.

3.3 Email Marketing

We may send marketing messages to your email address containing information such as newsletters, educational materials about products and services offered by GFS, product advertising, and survey requests. In such instances, we may also use your collected information to customize such marketing messages, as well as collect information on whether you opened such messages and which links in their text you followed. You can opt out or withdraw your consent to receive such emails at any time by clicking the “Unsubscribe” link provided in every marketing email.

3.4 Information We Collect By Automated Means When You Use Our Websites

When you use our Websites, we collect information about your activities during your visit in order to personalize your website experience, such as recording your preferences and settings, and to collect statistics to help us improve and further develop our Websites, products and services. For example, we collect information concerning the specific pages you visit on the Websites, and the amount of time you spend on each page. Additional details are provided in Section 4 below.

3.5 Other Ways We Use Information

In addition to the uses discussed above and elsewhere in this Policy, we use personal information for the following business and operational purposes:

(i) to operate, evaluate and improve our business; (ii) to protect the security or integrity of our Websites; (iii) to comply with our legal obligations, policies and procedures; (iv) to pursue available remedies or limit damages we may sustain; (v) to protect our operations or those of any of our Affiliates; (vi) to protect and defend the rights, privacy, safety, or property of GFS, our Affiliates, customers, you, and others; (vii) to protect against, identify, and investigate fraud and other unlawful activity, claims and other liabilities; and (viii) to exercise, establish, or defend GFS’s legal rights.

We may also use the personal information we collect for those specific purposes that we provide you notice of at the time of collection, or for purposes compatible with the context in which the personal information was collected.

4. Tracking Data and Cookies

We use “cookies,” which are text files placed on your computer, to help us analyze how users use our Websites, as well as to improve marketing, analytics or website functionality. The use of cookies is standard on the internet. Although most web browsers automatically accept cookies, the decision of whether to accept or not is yours. You may adjust your browser settings to prevent the reception of cookies, or to provide notification whenever a cookie is sent to you. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to access the full functionality of our Websites.

Specific information about the third-party cookies we commonly use on our Websites can be found below. This list is not exhaustive, but is intended to illustrate the primary purposes for which we typically set third-party cookies.

4.1 Google Analytics

Our Websites use Google Analytics, a web analytics service that uses cookies to collect information about how visitors engage with our Websites so that we can improve them.  The cookies report website trends; they do not identify individual visitors. For information regarding Google’s uses of data, please click here.

4.2 Facebook Pixel

Our Websites use the Facebook Pixel, which is an analytics tool that helps us measure the effectiveness of our advertising. Facebook’s Cookie Policy can be found here, and also includes information on how you can control Facebook’s use of data to show you ads.

4.3 LinkedIn Insight Tag

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our Websites that allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn. LinkedIn’s Cookie Policy can be found here. LinkedIn members can control the use of their personal data for advertising purposes through their account settings.

4.4 Hotjar

Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like), thereby enabling us to make improvements to our Websites. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular, a device’s IP address [captured and stored only in anonymized form], device screen size, device type [unique device identifiers], browser information, geographic location [country only], and preferred language used to display our Websites). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or match it with further data on an individual user. For further details, please click here to see Hotjar’s privacy policy. You can opt out of the creation of a user profile, Hotjar’s storing of data about your usage of our site, and/or Hotjar’s use of tracking cookies on other websites by following this opt-out link.

5. Disclosure of Your Personal Information

We may disclose your personal information to the categories of third parties described below as necessary to carry out the purposes described in this Policy.

  • Affiliates. We may disclose your personal information to our parent company and companies under common control of our parent company.
  • Service Providers. We may disclose your personal information to third parties that we use to help us run our business. Service Providers include authorized GFS distributors and other third parties that provide services on our behalf. Service Providers also include vendors and other companies that provide us with services that help us operate our business, such as: website hosting; operating systems and platforms; credit card processing; email delivery; information technology services and related infrastructure. We disclose your personal information to these Service Providers only to the extent such information is needed by the Service Provider to carry out the service(s) it is performing on our behalf. Each of these Service Providers are obligated to keep your personal information confidential and secure.
  • Legal/Compliance Related Recipients. We may disclose your personal information to law enforcement authorities, government entities, or other third parties as we deem necessary or appropriate: (1) to comply with a search warrant, court order, subpoena, or other legal process; (2) to comply with applicable law, including laws outside your country of residence; (3) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (4) to pursue available remedies or limit damages we may sustain; (5) to protect our operations or those of any of our Affiliates; (6) to protect and defend the rights, privacy, safety or property of GFS, our Affiliates, customers, you and others; (7) to protect against, identify, and investigate fraud and other unlawful activity, claims and other liabilities; or (8) to exercise, establish, or defend GFS’s legal rights.
  • Transaction Participants. We may disclose your personal information to a third-party in connection with the sale or transfer of all or a portion of our business or assets to such third-party.
  • Other Third Parties. We may also disclose your personal information to other categories of third parties with your consent or as described to you at the time of collection of your personal information.

6. Privacy of Children

The Websites are not directed to children, which for purposes of this Policy are individuals under the age of 18. We do not knowingly collect (nor do we intend to collect) any personal information from children. If you are less than 18 years old, please do not send any personal information to us, including information such as your name, address, or email address. In the event that we learn we have collected any personal information from an individual under the age of 18, we will delete that information from our database.

7. Security

Your information is stored on GFS’s servers located in the United States. We use industry standard physical, electronic, and organizational safeguards to protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. Although we strive to protect your information, we cannot ensure or warrant the security of such information, as no system is ever completely secure. If you are concerned that your privacy may have been breached, please contact us as provided below.

8. How Long We Store Data

We may retain personal information about you as long as it is necessary for us to fulfill the purposes outlined in this Policy. In addition, we may retain your personal information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements. Where required by applicable law, we shall delete your personal information when such data is no longer necessary, or when requested to do so.

9. Your Rights

9.1 Additional Privacy Notice for California Residents (see Addendum I)

9.2 Additional Privacy Notice for Nevada Residents (see Addendum II)

9.3 Additional Privacy Notice for Residents of Canada (see Addendum III)

9.4 Additional Privacy Notice for Individuals Located in the European Union (“EU”) (see Addendum IV)

9.5 Additional Privacy Notice for Residents of Brazil (see Addendum V)

9.6 Additional Privacy Notice for Residents of Mexico (see Addendum VI)

10. Legal Basis for Processing Personal Information (EU and Brazil Only)

We will only use your personal information where we are permitted to do so by applicable law. If you are a resident of Brazil or located in the European Union, our use of your personal information must be justified under one or more of several enumerated legal grounds. Accordingly, please note that our legal basis for collecting and using the personal information described in this Privacy Policy will depend on the specific personal information concerned and the specific context in which we collect it. However, we will normally collect and use personal information from you on the following legal bases:

  • When necessary to achieve our legitimate interests where such interests are not overridden by your data protection interests or fundamental rights and freedoms. Our legitimate interests are described in more detail in Sections 3, 4 and 5 of our Privacy Policy, but typically include: (i) fulfilling our obligations; (ii) improving, maintaining, providing and enhancing our products and services; (iii) supporting our marketing activities; and (iv) providing a stable, consistent, and secure user experience in connection with our Websites, and helping us modify or enhance our Websites and their content.
  • When necessary for the performance of a contract with you.
  • When necessary to comply with our legal obligations.

When we have your consent to do so.

11. Changes to This Policy

We reserve the right to amend this Policy at our discretion and at any time. When we make changes to this Policy, we will post the revised Policy on our Websites and include the date the Policy was last updated. We may also notify you by email that our Policy has changed.

12. How to Contact Us

If you have any questions or concerns regarding this Policy, please contact us by email at:, or at the following mailing address: Global Finishing Solutions, LLC, Attn: Marketing, 12731 Norway Road, Osseo, WI 54758.

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Global Finishing Solutions will use the information you provide on this form to be in touch with you and to provide updates and marketing. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at We will treat your information with respect. For more information about our privacy practices please visit our privacy policy. By clicking below, you agree that we may process your information in accordance with these terms.