History of GFS at SEMA

Since 2009, Global Finishing Solutions (GFS) has attended the SEMA Show in Las Vegas, the world’s premier automotive specialty products trade event. SEMA provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. Aligning ourselves with the industry’s brightest minds and hottest products proves our dedication to the automotive industry.

With an extensive history in the finishing industry, GFS is experienced at designing and building high-quality paint finishing equipment — from the premium Ultra® Paint Booth line and budget-friendly Performer® Paint Booth line to the innovative REVO Accelerated Curing Systems. In addition to a complete product line, GFS offers services such as shop layout designs, preventative maintenance programs, and painter and technician training to help automotive repair businesses be more productive, efficient and profitable.

Let’s take a trip down memory lane of GFS at SEMA, starting with 2009.

GFS at SEMA – 2009

The first year GFS attended the SEMA Show as an exhibitor, we set up a small, 10-by-10-foot booth inside the Las Vegas Convention Center. We also provided an outdoor paint booth to West Coast Customs — a custom automobile repair shop — for paint demonstrations.


GFS at SEMA – 2010

As a returning exhibitor in 2010, GFS set up an Excel Workstation® to promote the new all-in-one work environment for sanding, priming and limited painting.

GFS at SEMA – 2011

In 2011, GFS customers Jim and Mike Ring from Ringbrothers stopped by the GFS booth, one week before their own GFS paint booth was to be installed at their innovative collision repair center and custom car shop in Spring Green, Wisconsin.

GFS at SEMA – 2012

2012 was a turning point for GFS booth displays at SEMA. In addition to a new indoor booth display, we partnered with DuPont to install a working paint booth outside of the Las Vegas Convention Center. DuPont performed demonstrations of the Dupont Cromax Pro paint system and customers had the chance to paint a test panel in the GFS paint booth. Inside the Convention Center, Ringbrothers debuted the “Grinch,” their first custom car unveiled at SEMA, painted in their GFS paint booth. We also met with Kristen Felder from Collision Hub to talk about how the AdvanceCure® Accelerated Airflow System works to rapidly dry waterborne paints.


GFS/Dupont Cromax Pro Experience

Ringbrothers ‘Grinch’ Camaro — Painted in a GFS Paint Booth

How Does AdvanceCure Work to Dry Waterborne Paints?

GFS at SEMA – 2013

In 2013, GFS welcomed Ringbrothers to our booth to unveil a 1965 Mustang Blizzard. GFS partnered with Axalta NA Refinish and Kaeser Compressors to again offer the outdoor paint booth experience, which was a big hit. Attendees could sign up to suit up and spray in the fully operational GFS paint booth.


Demo Paint Booth — GFS / Axalta / Kaeser

GFS at SEMA – 2014

GFS debuted innovative curing technology — REVO Accelerated Curing Systems — in 2014. REVO Systems use short wave, electric infrared curing technology to offer the fastest curing time in the industry for both prep and paint processes. The GFS booth at SEMA featured a REVO Speed, the top-of-the-line, semi-automatic system best suited for body shops that perform large volumes of average repairs on one to four panels. In addition to our indoor booth, we partnered with Axalta again to provide and install a GFS paint booth for “The Axalta Experience,” the outdoor painting demo display.


GFS’ REVO Accelerated Curing Systems


GFS at SEMA – 2015

In 2015, GFS presented many topics, including the features of an Ultra Paint Booth, the XP1 Paint Booth package and curing roll-on primer with electric IR curing methods, as well as a REVO Systems demonstration. As in 2013 and 2014, GFS and Axalta teamed up with an outdoor paint booth to provide spraying demonstrations for attendees.


Features of GFS Ultra Booths


Ultra XP1 Paint Booth Packages


Curing Roll-On Primer in Minutes


REVO Accelerated Curing Systems Demo

GFS at SEMA – 2016

GFS had three booths at SEMA in 2016 — two indoor booths and one outdoor booth. One indoor booth featured the Ultra Paint Booth line and REVO Systems, and the other featured our full line of parts and filters to keep your paint booth running smoothly.


GFS at SEMA – 2017

At SEMA in 2017, GFS featured one indoor booth, packed full of REVO demonstrations and new products, including Booth Shield® peelable booth protection. Attendees saw how easy it is to peel Booth Shield off booth walls and apply a new coat to keep paint booth walls, floors and lights cleaner than ever. Another new product launch was RollSeal® Automated Door Systems — durable, low maintenance fabric doors that provide an excellent seal at an affordable price.


REVO Systems Presentation

Booth Shield Introduction


GFS at SEMA – 2018

For GFS, this year’s SEMA Show will focus on how to maximize your paint shop’s potential with high-quality prep environments, paint booths and curing technology. Our proven products and services allow automotive businesses like Kindig-It Design to produce flawless paint finishes, improve productivity and increase profit.https://youtu.be/r4CEedJVgUM

Visit us at Booth #11119 at SEMA to “Drive Your Paint Shop Forward.” For a full list of events, visit globalfinishing.com/sema.

Share on facebook
Share on google
Share on twitter
Share on linkedin

Table of Contents

Related Posts

New Posts

Project Profiles

Showcase Your Business

One of the best ways to highlight your business is through a story that you can share across your online platforms. It humanizes your business and shows that your business can make a meaningful impact. Your testimonial would be used as a project profile on the GFS Booth Blog and can be shared on your website and/or social media channels.

Complete this form and we’ll be in touch to showcase your company.

Buy Online for Fast & FREE Shipping

GFS Store Hero image showing BUY NOW items

Shop a variety of GFS aftermarket products, including booth protection products and mobile accelerated curing units. And enjoy the convenience of fast and free ground shipping throughout the contiguous United States.

Center for Excellence facility photo

Located at GFS’ headquarters in Osseo, Wisconsin, the Center for Excellence is an innovative facility featuring an automotive refinish training center, as well as a separate space dedicated to technical product training.

Careers at GFS

Working at GFS Banner image

GFS is continuously searching for talented, ambitious individuals to join our team. We aim to provide our employees with every opportunity to make an impact on the company and find their niche along the way — weather in a production, field services or an office position. 

Sign Up for Our Newsletter